Self-help Singh, described as a comedic alternative life coach and de-motivational speaker, first appeared to Boomgaard in a vision after he fell and hit his head while rushing to the bathroom in an attempt to outrun the gastric consequences of bad lamb vindaloo. Boomgaard has since been sharing the "common sense wisdom" and de-motivational teachings of Self-help Singh to millions of people on the internet. He lives in South Africa with his cat...for now.